Case Study | IKTVA (In Kingdom Total Value Add)

Revamping IKTVA with a corporate website to enhance Aramco's digital presence.

Through the In Kingdom Total Value Add (iktva) program, Aramco is actively enhancing domestic value creation to navigate a rapidly evolving economic landscape and promote future prosperity. Woxro is proud to partner with this global energy leader, leveraging our advanced digital solutions to significantly upgrade Aramco's online platform. This collaboration has not only modernized the user experience but also positioned Aramco to accelerate its growth and deliver exceptional value to its global clientele.

Expertise

  • User flow mapping
  • microinteractions
  • prototyping
  • visual design
  • dashboard design

Platforms

Research Process

Creating a website for the In Kingdom Total Value Add (iktva) program involves a comprehensive research process to ensure effective communication and user engagement. First, it's essential to define the website's objectives, identifying its purpose and target audience to meet their specific needs. A competitive analysis of similar programs will help highlight best practices and areas for improvement. Stakeholder interviews within Aramco will provide insights into the vision and desired features for the site, while user research, including surveys and focus groups, will inform the development of user personas.

A strategic content plan will outline key topics and establish a consistent tone that aligns with Aramco’s branding. The website's information architecture will be carefully structured to facilitate easy navigation, complemented by a visual design that resonates with the program's goals. Selecting the right technology and tools, along with keyword research for SEO, will enhance functionality and visibility. Finally, plans for user testing and ongoing feedback will ensure continuous improvement and responsiveness to user needs after the website launch. This structured approach will help create a dynamic platform that effectively promotes the iktva program and supports its objectives.

Overview of research process

Design Process

The design process for creating a website for the In Kingdom Total Value Add (iktva) program begins with a discovery phase where requirements are gathered from stakeholders and user research is conducted to understand the target audience's needs and preferences. Clear goals and success metrics are established to guide the project. Next, the information architecture is developed through a sitemap and user journey mapping to ensure intuitive navigation.

Low-fidelity wireframes are created to outline the layout and user flow, followed by feedback loops to refine these designs. Visual design comes next, where mood boards and high-fidelity mockups are developed, incorporating stakeholder feedback to align with Aramco's branding and the program’s mission. An interactive prototype is then built, allowing for usability testing to gather real user feedback, which informs further refinements. Once the designs are finalized, they are handed off to developers for implementation, with ongoing communication to resolve any issues. Quality assurance testing follows, ensuring the website functions well across devices and browsers.

Responsive Design: Improving Mobile User Experience

Responsive Designs for Enhanced Desktop Experience

After a final review with stakeholders, the website is launched and monitored using analytics tools to track user engagement and performance. Finally, ongoing feedback is collected to make iterative improvements, ensuring the site remains relevant and effective in achieving its objectives.

Vibrant Website Experience: Captivating Colors and Responsive Design for Lead Generation

Woxro has crafted a vibrant website for Aramco that captivates users with its striking color schemes and engaging design elements. Our approach goes beyond development; we see our partnership as an investment in enhancing Aramco's digital presence and facilitating growth. By implementing responsive designs, we ensure the website provides a seamless experience across all devices, making it accessible to a broader audience.
Our emphasis on strategically placed calls to action (CTAs) drives lead generation, prompting potential clients to connect with Aramco’s services. Through advanced web applications, we enhance functionality and interactivity, creating a stronger bond with users. Ultimately, Woxro’s dedication to delivering an impactful online experience establishes Aramco as a leader in the energy sector, showcasing that effective design is a strategic investment rather than an expense.

The Impact

Woxro's tailored website for Aramco engages users across apps and systems, improving accessibility and interaction. By blending strategic insights with innovative design, we've enhanced customer relationships and achieved significant results in the energy sector.

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Increased Online Visibility

Enhanced SEO driving organic traffic and elevating search rankings. 

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Daily Visitors

Fast Loading, Engaging User Experience, and Strong SEO.

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Increased Customer Interaction

Website structure and contents improve customer satisfaction with great interaction.


Woxro has transformed our digital environment at Aramco. Their creative strategies and commitment to excellence have significantly boosted our online presence. Collaborating with Woxro has improved our user experience and strengthened our relationships with clients.

Ahmed Al-Fahad, Senior Digital Strategy Manager at Aramco.

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