You see, your domain name is the key element of your website. It can make or break you, so it's crucial to choose a domain name that works for your business.
But wait, why is your domain name so important?
How do you choose the right domain name? That's precisely what we're going to share with you today.
Why? Well, “.com” is the most familiar and easiest to remember.
While there are many successful websites with a “.net” and “.org”, your website will probably do better if it has a “.com” extension. It's the safest bet.
Creative and brandable are always better than generic.
Remember: Your domain name is how visitors will find, remember, and share your company on the web. It is the foundation of your brand.
Think of some of the most popular websites in the world. What comes to mind?
Google, Facebook, Twitter, Instagram, Yahoo, CNN…
One big thing they have in common is that they're all easy to spell.
Your visitors should be able to type your domain name without a problem. If you have to explain the spelling more than once for it to be understood, it's too complicated!
The last thing you want is for the potential visitors to mistype your domain and end up on a different website!
As easily as your domain name rolls off the tips of your fingers, it should roll off the tip of your tongue.
This makes it easier for visitors to share your domain name by word-of-mouth and makes it easier for you to share your site with friends and potential customers.
Write your domain name on a piece of paper and ask 10 people to pronounce it. If more than a few people struggle to pronounce it, you should simplify it.
Before you move forward with a specific domain name, check to see if the name is available on social media sites, as well as if there are any trademarks already registered to the name.
To build your brand, it's ideal to have the same name across your domain and social networks. This builds familiarity and makes it easy for your visitors, fans, and customers to find you around the web.
What happens next?
An expert contacts you after having analyzed your requirements;
If needed, we sign an NDA to ensure the highest privacy level;
We submit a detailed project proposal to develop custom software for you.
Project kickoff and development commencement
We support global brands, startups and enterprises that use innovation and human-centered design to create meaningful customer experiences.